What is the design process?

Web design is a practice that’s a lot more involved than people realize.  Developing a brand that can communicate exactly what a company is all about can be a time consuming undertaking.

• How will a customer or consumer interpret my new brand?
• Does it reflect my companies target market?
• Does it fit the style that we’re trying to convey to our target audience?

In order to answer these vital questions Michaelson Design:

Will meet with you: We usually visit your company, factory, and in some cases.. your neighborhood

The fun part: Research and brainstorming.  This is when we take all the original information we’ve accumulated from you and begin analyzing.  We will research your competition, history, future, current branding, trends in the market and what could set the client apart from the rest of the crowd.

After we’ve finished the research and brainstorming phase we will begin sketching out our ideas on plain paper.  This allows us to generate a large amount of possible ideas which most of the time can become quite redundant after a while but the goal here is to not rule anything out.

Once we’ve completed sketching out my ideas: We will begin transferring the successful ones to the computer.  We regularly try to provide at least three concepts for the your  review.

Following the review we will begin finalizing the design.  At this stage you are along for the ride. The site we will create is always available to see - Joomla provides an offline site with a login feature that you can access from any computer

It takes time, experimentation and exploration to come up with unique ideas which in the end will produce a great brand.  But you can see it is worth the time and energy.